Faculty Commerce
Speciality Code (according the Classificatory of the Republic of Belarus) 1-26 02 03
Speciality Marketing
Speciality Major
Qualification Marketing specialist-Economist
Specialization (if any) 1- 26 02 03 01 Advertising Activity
Period of study 3 years (correspondence course)
Language of study Russian
Benefits of study ·            State-recognized degree

·            Decent pay

·            Multidisciplinary activities

·            In demand, modern, prestigious

·            No problems with employment

·            Opportunity for rapid career growth

·            Constant movement and search for new experiences

·            Opportunity to work in international companies

·            Optimal ratio of office and field work

·            Possibility of both independent and team work

 

Applicants’ requirements Full secondary education

Knowledge of the Russian language (applicant is interviewed for knowledge of the Russian language).

Basic Subjects
Subjects EСTS Hours
Marketing Information Systems 2 12
Marketing 15 64
Marketing Research 7,5 28
Innovations Marketing 3 24
Marketing Communication 8 30
Consumer Behavior 3,5 16
Marketing in Trade 7 32
Service Marketing (optional) 3 16
International Marketing (optional) 3 16
Advertising Technology 8 56
Advertising Psychology 2 8
Advertising Management 3 12
Strategic Marketing 2 8
Professional and universal competencies that a graduate will possess In the process of training, the following professional competencies will be formed:

–  to analyze and evaluate the data collected;

–  to use global information resources;

– to have a command of modern telecommunication facilities;

– to determine economic and social effectiveness of marketing activities;

–  to develop a plan for marketing research, analyze the results and use them in development and implementation of marketing complex of an organisation;

– to analyze external and internal environment of an organisation, evaluate its economic potential, strengths and weaknesses;

–  to  implement marketing information support;

–  to  study the behavior of buyers and consumers;

–  to analyze marketing activities of an organisation;

–  to use a complex of marketing communications for  demand generation and sales promotion;

– to search, organize and analyze information on  industry development prospects, innovative technologies, projects and solutions;

–  to determine innovation objectives and ways of their achievement;

–  to develop sections of business and marketing plans, organisation development plans; develop purchase plans and sales forecasts;

– to develop a feasibility study of marketing activities of an organisation;

–  to develop product policy and strategy of an organisation;

–  to develop and implement sales policy of  an organization.

 

Scope of knowledge and professional activities –          Promotion

–          TV and Radio

–          Advertising Agencies

–          Promotion

–          Marketing in service business

–          Consulting companies

–          Marketing research sector

–          Industrial holdings and concerns

–          Public services

–          State administrative bodies

–          Management of trade brands

Possible job, position –          Marketing specialist

–          Economist

–          PR Specialist

–          Head of unit

–          Branding Specialist

–          Internet marketing specialist

–          Marketing specialist – analytic

–          Event marketer

–          Media buyer

–          Copywriter

–          Art director