Faculty | Commerce and Finance | |||||||||||||||||||||||||||||||||||||||||||||
Speciality Code (according the Classificatory of the Republic of Belarus) | 1-26 02 03 | |||||||||||||||||||||||||||||||||||||||||||||
Speciality | Marketing | |||||||||||||||||||||||||||||||||||||||||||||
Speciality Major | – | |||||||||||||||||||||||||||||||||||||||||||||
Qualification | Marketing specialist-Economist | |||||||||||||||||||||||||||||||||||||||||||||
Specialization (if any) | 1- 26 02 03 07 Marketing of Industrial Enterprises | |||||||||||||||||||||||||||||||||||||||||||||
Period of study | 4 years (full term) | |||||||||||||||||||||||||||||||||||||||||||||
Language of study | Russian | |||||||||||||||||||||||||||||||||||||||||||||
Benefits of study | · State-recognized degree
· Decent pay · Multidisciplinary activities · In demand, modern, prestigious · No problems with employment · Opportunity for rapid career growth · Constant movement and search for new experiences · Opportunity to work in international companies · Optimal ratio of office and field work · Possibility of both independent and team work
|
|||||||||||||||||||||||||||||||||||||||||||||
Applicants’ requirements | Full secondary education
Knowledge of the Russian language (applicant is interviewed for knowledge of the Russian language). |
|||||||||||||||||||||||||||||||||||||||||||||
Basic Subjects |
|
|||||||||||||||||||||||||||||||||||||||||||||
Professional and universal competencies that a graduate will possess | In the process of training, the following professional competencies will be formed:
– to analyze and evaluate the data collected; – to use global information resources; – to have a command of modern telecommunication facilities; – to determine economic and social effectiveness of marketing activities; – to develop a plan for marketing research, analyze the results and use them in development and implementation of marketing complex of an organisation; – to analyze external and internal environment of an organisation, evaluate its economic potential, strengths and weaknesses; – to implement marketing information support; – to study the behavior of buyers and consumers; – to analyze marketing activities of an organisation; – to use a complex of marketing communications for demand generation and sales promotion; – to search, organize and analyze information on industry development prospects, innovative technologies, projects and solutions; – to determine innovation objectives and ways of their achievement; – to develop sections of business and marketing plans, organisation development plans; develop purchase plans and sales forecasts; – to develop a feasibility study of marketing activities of an organisation; – to develop product policy and strategy of an organisation; – plan product range of an organisation with respect to demand; – to work out proposals for development of a production program; – to search and develop ideas for creating new and improving existing products; – to develop and implement product purchase policy; – to develop and implement sales policy of an organisation; – to forecast volume of purchases, sales and turnover. |
|||||||||||||||||||||||||||||||||||||||||||||
Scope of knowledge and professional activities | – Promotion
– TV and Radio – Advertising Agencies – Promotion – Marketing in service business – Consulting companies – Marketing research sector – Industrial holdings and concerns – Public services – State administrative bodies – Management of trade brands |
|||||||||||||||||||||||||||||||||||||||||||||
Possible job, position | – Marketing specialist
– Economist – PR Specialist – Head of unit – Branding Specialist – Internet marketing specialist – Marketing specialist – analytic – Event marketer – Media buyer – Copywriter – Art director |