Faculty | Commerce and Finance | |||||||||||||||||||||||||||||||||||||||||||||
Speciality Code (according the Classificatory of the Republic of Belarus) | 1-26 02 03 | |||||||||||||||||||||||||||||||||||||||||||||
Speciality | Marketing | |||||||||||||||||||||||||||||||||||||||||||||
Speciality Major | – | |||||||||||||||||||||||||||||||||||||||||||||
Qualification | Marketing specialist-Economist | |||||||||||||||||||||||||||||||||||||||||||||
Specialization (if any) | 1- 26 02 03 07 Marketing of Industrial Enterprises | |||||||||||||||||||||||||||||||||||||||||||||
Period of study | 4 years (full term) | |||||||||||||||||||||||||||||||||||||||||||||
Language of study | Russian | |||||||||||||||||||||||||||||||||||||||||||||
Benefits of study | · State-recognized degree
· Decent pay · Multidisciplinary activities · In demand, modern, prestigious · No problems with employment · Opportunity for rapid career growth · Constant movement and search for new experiences · Opportunity to work in international companies · Optimal ratio of office and field work · Possibility of both independent and team work
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Applicants’ requirements | Full secondary education
Knowledge of the Russian language (applicant is interviewed for knowledge of the Russian language). |
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Basic Subjects |
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Professional and universal competencies that a graduate will possess | In the process of training, the following professional competencies will be formed:
— to analyze and evaluate the data collected; — to use global information resources; — to have a command of modern telecommunication facilities; — to determine economic and social effectiveness of marketing activities; — to develop a plan for marketing research, analyze the results and use them in development and implementation of marketing complex of an organisation; — to analyze external and internal environment of an organisation, evaluate its economic potential, strengths and weaknesses; — to implement marketing information support; — to study the behavior of buyers and consumers; — to analyze marketing activities of an organisation; — to use a complex of marketing communications for demand generation and sales promotion; — to search, organize and analyze information on industry development prospects, innovative technologies, projects and solutions; — to determine innovation objectives and ways of their achievement; — to develop sections of business and marketing plans, organisation development plans; develop purchase plans and sales forecasts; — to develop a feasibility study of marketing activities of an organisation; — to develop product policy and strategy of an organisation; — plan product range of an organisation with respect to demand; — to work out proposals for development of a production program; — to search and develop ideas for creating new and improving existing products; — to develop and implement product purchase policy; — to develop and implement sales policy of an organisation; — to forecast volume of purchases, sales and turnover. |
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Scope of knowledge and professional activities | — Promotion
— TV and Radio — Advertising Agencies — Promotion — Marketing in service business — Consulting companies — Marketing research sector — Industrial holdings and concerns — Public services — State administrative bodies — Management of trade brands |
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Possible job, position | — Marketing specialist
— Economist — PR Specialist — Head of unit — Branding Specialist — Internet marketing specialist — Marketing specialist – analytic — Event marketer — Media buyer — Copywriter — Art director |